17 Apr 2020
THE DUKE AND DUCHESS OF CAMBRIDGE SUPPORT NEW EVERY MIND MATTERS ADVICE FOR LOOKING AFTER MENTAL WELLBEING
Public Health England’s Every Mind Matters platform has launched new advice, focussed on looking after people’s mental wellbeing during the coronavirus (COVID-19) pandemic. It has been updated after new data shows over 4 in 5 (85.2% ) Brits are worried about the effect that coronavirus is having on their life, with over half (53.1%) saying it was affecting their well-being and nearly half (46.9%) reporting high levels of anxiety.
With many feeling worried, anxious or isolated during these challenging times, Every Mind Matters highlights that there are lots of things we can all do to look after our mental wellbeing and help others to prevent these concerns from becoming more serious.
The range of new resources, designed specifically to help manage our mental wellbeing during coronavirus, include a tailored COVID-19 Mind Plan, COVID-19 specific content for individuals and their loved ones, and support for specific mental wellbeing issues such as anxiety, stress, low mood and trouble sleeping. The website signposts people to activities such as mindful breathing exercises, help reframing unhelpful thoughts, and muscle relaxation.
To help get this vital message out there, The Duke and Duchess of Cambridge are supporting Every Mind Matters and have narrated a new short film which is set to be broadcast across national TV channels from Monday 20th April.
Everyone in the country has been affected by COVID-19 in some way, be it through staying at home and being separated from friends and family, uncertainty about work or education, or knowing someone with the virus. The film portrays a range of people whose lives have been affected by COVID19 and aims to reassure people that support is available and encourages everyone to take care of their mental wellbeing at this difficult time.
Alongside the new COVID-19 mental health support, Every Mind Matters encourages people to complete a personal ‘Mind Plan’, a quick and free interactive tool offering tailored mental well-being advice. More than 1.9 million ‘Mind Plans’ have been completed since the launch in October.
The NHS-endorsed content has been developed in partnership with clinicians, academics and leading mental health charities and social enterprises including Mind, Mental Health Foundation, Samaritans, Rethink, Mental Health First Aid England, and offers authoritative, evidence based and practical support to the general public, as well as people with specific mental health concerns.
NHS’s Top 5 Tips for maintaining mental wellbeing during the Coronavirus outbreak (please view all tips on the Every Mind Matters website)
Professor Paul Cosford, Emeritus Medical Director at Public Health England, said: “During the coronavirus outbreak, it is natural for many of us to feel worried or anxious. There are things we can do to help ourselves and others, to prevent these feelings from becoming more serious. Every Mind Matters offers NHS-endorsed guidance on the simple actions we can take to maintain good mental wellbeing.”
Health and Social Care Secretary Matt Hancock said: “We have asked people to make unprecedented changes to their day-to-day lives as part of our national effort to respond to this global pandemic. Staying at home and not seeing friends and loved ones can take its toll and it is completely understandable to feel overwhelmed or anxious.
“It’s vital that we all look after our mental health in these challenging times, so today we are launching new guidance on the NHS Every Mind Matters website which is tailored to help people deal with this outbreak through practical tips and advice.
“Whether it’s through exercise, keeping to a routine, or trying something new – there is so much we can do to keep our minds healthy and prevent issues becoming more serious - and I’d encourage everyone to take advantage of this brilliant resource.”
Minister for Mental Health, Nadine Dorries said: “I know how scary a time this must be for many. We are all feeling something over Coronavirus – anxiety, fear of the unknown, or even just frustration at not being in control. It’s easy to forget that this is an unprecedented situation which is both physically and mentally draining.
“The new guidance that has been launched on the NHS Every Mind Matters website has been adapted, providing top tips for maintaining our mental well-being. We must all remember during these challenging times that while we are practicing social distancing for the physical health of ourselves and others, there is help out there to make sure we are taking care of ourselves mentally.”
Claire Murdoch, National Director for mental health and NHS England and Improvement, said: “At a time when as a country we face significant uncertainty which can be worrying and stressful, it has never been more important to keep well and look after our mental health.
“While we stay indoors to protect our loved ones and save lives, we must also think about ourselves and how we can protect our mental wellbeing which is why I am pleased Every Mind Matters reflects current pressures and am encouraging everyone who needs it to visit the website which includes advice on dealing with stress and anxiety.”
The campaign is backed by NHS psychiatrist, Dr Max Pemberton, who has shared his top tips for supporting mental wellbeing at this current time, including advice on managing your sleep and trying to stay positive (please see Notes to Editors for full range of tips).
For more information, search ‘Every Mind Matters’ or visit https://www.nhs.uk/oneyou/every-mind-matters/ to create your personalised Mind Plan.
 ONS: Coronavirus and the social impacts on Great Britain. 16 April 2020: https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/healthandwellbeing/bulletins/coronavirusandthesocialimpactsongreatbritain/16april2020
Public Health England
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Every Mind Matters film script, narrated by the Duke and Duchess of Cambridge:
All over the country people are staying at home to protect the NHS and save lives.
It’s not always easy. We can feel frustrated, miss loved ones or get anxious.
So now, more than ever, Every Mind Matters.
There are things we can all do to look after our mental wellbeing at this time.
Every Mind Matters can help get you started with your NHS online plan.
Showing you simple steps to help deal with stress, boost your mood and feel on top of things.
Search Every Mind Matters to get your action plan today.
We’re in this together.
Public Health England’s new online guidance on gov.uk has set out principles to follow to help people to manage their mental being
Please use the following Dropbox link to download additional imagery and quotes: https://www.dropbox.com/sh/lmgxd41e3b585ja/AAA_-JGgGsA1zHP_OPNYl8uya?dl=0
NHS psychiatrist, Dr Max Pemberton top tips for supporting mental wellbeing
“During this time, it’s completely normal to experience an array of different emotions – everyone reacts differently to changes and events going on in their lives. Alongside the Every Mind Matters platform, where you can get tips and advice about looking after your mental wellbeing, there are also some general principles that can help us through this unnerving period.
For me, the most important thing is to have a routine, where you can break up your day into sections, and exercise. There are so many programmes online and workouts you can do at home to keep your mind active. You must remember that throughout all this, you are not alone – speak to your family and friends. We will get through it and, with any luck, emerge from lockdown stronger than ever.”
“We should continue to check up on friends, family and neighbours by phone or online and pursue the activities we are able to do from home and in line with guidance. It is important to take care of your own mental wellbeing and wellbeing, and there is guidance on the Every Mind Matters platform. By adopting a new routine, setting goals, eating healthily and maintaining physical activity, we can stay in good mental wellbeing today and tomorrow.”
Celebrity Quotes for Every Mind Matters
Please see a table below of all celebrities who have shared their tips and advice for maintaining good mental wellbeing during this time:
Davina McCall (presenter)
“To look after my mind and my mental health exercise is the number one thing I do. It is so important to stay active for mind and body, especially during times of isolation. There are so many options online to exercise at home and for free.
“Number two would be talk to friends and family. There are so many things that we can all do to help ourselves when we’re feeling down. It’s down to us as friends and parents to look out for people who are behaving slightly differently. Don’t just stop asking them if they’re okay, let them know you’re there.”
Harry Maguire (footballer)
“Speaking regularly to my friends and family is so important during this time. It doesn’t matter how – whether it’s via Skype, FaceTime or just a simple call. It’s good to speak about how you’re feeling with others which supports everyone’s mental wellbeing. The conversations give me a lot of encouragement and positivity, which is exactly what everyone needs during self-isolation.”
Professor Green (musician)
“Lyrics aside I’ve been writing thoughts, feelings and observations down every day without thinking about how those feelings or thoughts might change so as they’re as raw and honest as they can be. The brilliant thing about this is how evident it quickly becomes after a few days that even the most negative thoughts pass. It’s great for perspective, and to remind yourself that nothing you feel is permanent.”
(GBBO star and chef)
“Anxiety can be completely deafening, and right now those suffering with anxiety might be feeling it worse than ever. For me, reaching out to people, talking to my loved ones, helps manage it. You are not alone, a lot of people will also be feeling anxious and scared, and speaking about it with someone you trust will help challenge that anxiety and calm your fears. It's so important to recognise if you're struggling with your mental health and seek out the support you need - and know that it's OK.”
“I'm doing yoga twice a week at home to look after my mental health. Speaking to my family on a regular basis is also really helpful as they give me support and make me feel connected. All of our lives have obviously changed a lot in recent weeks which can be confusing and make you feel anxious. Even during isolation I am trying to stay focused and set goals which has helped me maintain a routine and positive attitude.”
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